From Family Recipes to Retail Success: How Yasameen Sajady is Building Maazah

Yasameen Sajady, co-founder of Maazah, takes us on a flavorful journey through the creation of a successful Middle Eastern sauce empire. With her sister Sheila by her side, Yasameen transformed their mother's cherished recipes into a beloved brand that has taken the retail world by storm. From their initial days selling cilantro chutney at Minneapolis farmers' markets to landing their products in major chains like Kroger, Costco, and Target, Yasameen shares invaluable insights into scaling a family dream into a culinary sensation. Discover how cultural heritage and customer validation played pivotal roles in their inspiring story of growth and perseverance.Sign up for our events: https://manufactured.com/events/This podcast is brought to by ⁠⁠MFD⁠⁠. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/