Greg Shugar (Beau Ties of Vermont) - What DTC Was Like In The 2000s, The Tie Arbitrage Opportunity, and How He Introduces New Product Categories

Our guest today is Greg Shugar, CEO of Beau Ties of Vermont and previously he founded Tie Bar and Thread Experiment. Tie Bar became one of the first DTC brands in menswear. Thread Experiment was the first ever brand of home bedding dedicated exclusively to men. He bought Beau Ties of Vermont in 2019 which is the premier source of handmade silk bow ties, neckties and coordinates for men. In this episode we focus mostly on how to think about supply chains and product assortment when selling online.