How He's Building a Functional Mushroom Business with Parker Olson from Forij

Our guest today is Parker Olson, Founder & CEO of Forij. Forij produces delicious, low sugar granola that combines functional mushrooms, healthy & clean ingredients for improved energy, mood, and sleep and meal bars. We discuss when he was introduced to mushrooms, going around the country in the bus, finding the right manufacturer, how he got into retail stores, and the distribution opportunity in China.