How to 3X your Sales Making Products that are NOT MERCH... with Tricia Srinivasan

This episode features Tricia Srinivasan, founder of Modern Brands, who introduces their 'Not Merch' program, which focuses on creating unique, high-quality merchandise that resonates with audiences. From packaging to product selection and supply chain challenges, Tricia shares valuable insights on elevating brand identity through thoughtfully curated merchandise. Tune in for expert advice on launching a merchandise line that stands out and connects deeply with your audience.00:00 Introduction to Inventory Success Podcast00:54 Meet Tricia Rinni Vasan of Modern Brands01:53 The Concept of 'Not Merch'04:43 Creating Memorable Merchandise10:13 Understanding Your Audience for Merchandise15:55 Case Studies and Real-World Examples20:54 Balancing Product Categories and SKUs23:23 Corporate Gifting Strategies24:16 Conducting Market Research26:52 Impact of Tariffs on Manufacturing30:44 Diversifying Supply Chains36:57 Enhancing Perceived Value41:14 Key Performance Indicators for Merchandise44:22 Conclusion and Final Thoughts