How To Price Your CPG Brand, Conventional vs. Natural Grocery, and When Financing Makes Sense As You Scale with Will Nitze @ IQBAR

Our guest today is Will Nitze, Founder & CEO of IQBAR. IQBAR makes Plant based protein bars, hydrogen mixes and instant coffee for your brain and body. On this episode we don’t talk about marketing or CAC/LTV. We talk about distribution channels – when it makes sense to enter a new one, conventional vs. natural grocery, how to price your products, what Amazon taught Will the most and more.

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Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out manufactured.com