Hugh Thomas (Top of the Mornin and Ugly Drinks) - How The Price Of Aluminum Changed Ugly's Trajectory and What It's Like Building a Brand with a Creator

Our guest today is Hugh Thomas, Co-Founder and former CEO of Ugly Drinks. Ugly Drinks was a sparkling water brand that had great tasting flavors. He is now the the CEO of Youtuber Jack Septic Eye’s coffee brand Top of the Mornin. We discuss how he scaled and grew Ugly over a few years, what impacted his margins during the pandemic and ultimately led it to it shutting down and how he’s building Top of the Mornin.