Jimmy Semrick (Brella) - Early Product Pivots, How Brella is Becoming the Sauce for Drinks, and Where Brella Positions itself in Liquor Stores

Our guest today is Jimmy Semrick, founder & CEO of Brella. Brella makes cocktail drops that turn seltzers (Hard or NA) into balanced and complex adult beverages. We discuss how he thought of the opportunity with Brella, how he quickly pivoted early on, his approach to formulation and sourcing each ingredient, and much much more.