Justin Seidenfeld (Doris Dev + Canopy) - Why Focus on Durable Produces, How To Find The Right Manufacturers, and How Much Inventory Do You Produce

Our guest today is Justin Seidenfeld, who is the co-founder and CEO of Doris Dev and Canopy. Doris Dev is a full suite product development agency based in NYC with a dedicated engineering and manufacturing team in Hong Kong. Canopy is a consumer brand, and are making beauty & wellness routines effortless for the whole family starting with their humidifier. We discuss how to find and partner with the right manufacturers and what he learned spending a few years in Hong Kong and China, his approach to product development and why he focuses on durable products and how he thinks about how much inventory to produce.