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April 11, 2024

Stitching Together the Online and Offline Fashion Worlds with Erin Ersenkal

Stitching Together the Online and Offline Fashion Worlds with Erin Ersenkal

It's our 1 year podcast anniversary! Are you in LA? Come out to our 1 year anniversary happy hour – https://lu.ma/recogs Our guest today is Erin Ersenkal. Currently, Erin advises Recurate, an ROS platform that powers circularity in the fashion supply chain by providing brands and retailers with the tools to scale their resale programs. By enabling brands to create their own branded resale channels, Erin also serves as a Strategic Advisor to Syrup Tech, a fashion forecasting platform that empowers brands and retailers to optimize their inventory, leading to increased profitability and sustainability. In addition, Erin has played a key role at AYR (All Year Round), an apparel brand focused on timeless fashion that prioritizes quality over quantity and longevity over trends. AYR's commitment to seasonless essentials aligns with the growing consumer demand for sustainable, long-lasting clothing. We’re going to focus on his time earlier in his career at J. Crew where he was Sr. Director of Planning and Bonobos, where he became the Chief Revenue Officer before they sold to Walmart, and when he was the COO at Todd Snyder This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠ (0:00:00) - Inventory Strategies in Apparel Industry (0:16:16) - Bonobos Guide Shop Innovation (0:23:20) - Optimizing Physical Retail With Multichannel Approach (0:39:49) - Maximizing Retail Channel Strategies