Sept. 18, 2025

Transforming Operations with AI: Inside DUDE Wipes' Innovative Journey with Greg Brown

Transforming Operations with AI: Inside DUDE Wipes' Innovative Journey with Greg Brown

In this episode of the MFD Pod, host Mike Gelb and guest co-host Pranay speak with Greg Brown, VP of Operations at DUDE Wipes, about how the company is integrating AI into its operations. They discuss the initial experimentation with AI tools, specifically ChatGPT, and the subsequent creation of AI agents like Diesel Dan to optimize logistics and streamline processes. The conversation covers the practical aspects of embedding AI into company culture, the challenges and benefits of using AI in small to medium-sized businesses, and the future potential of AI technology in operations.


00:00 Introduction to the MFD Pod

01:06 Greg Brown's AI Journey

02:07 PNE's AI Experimentation

04:09 Integrating AI into Dude Wipes

06:51 Challenges and Learnings

12:10 Creating Diesel Dan

22:25 Types of AI Agents

23:12 Starting with AI in Creative Work

23:28 Building and Using AI Agents

24:46 Diesel Dan's Role and Interactions

26:50 Integrating AI with Existing Systems

28:37 Experimenting with New AI Protocols

30:09 Manufactured's AI Journey

36:15 Future of AI Agents

38:49 Choosing the Right AI Partners

41:55 In-House AI Development

43:18 Conclusion and Final Thoughts