Episodes

Sept. 28, 2023

TikTok Shop Webinar: How Established Brands Launch and Scale on TikTok with Lisa Guerrera @ Experiment Beauty

This was a live webinar produced by Pipe17. Mike chats with Lisa Guerrera, Founder/CEO of Experiment Beauty about how she manages going viral and selling out with inventory levels.
Sept. 19, 2023

Unveiling the Journey of Creating and Scaling a Modern Creatine Brand with Dan McCormick, Founder of Create

Stay tuned as Dan dives into the financial aspect of Create, discussing the advantageous model of subscription-based products, and how he successfully leveraged the Meta acquisition channel from the start. You'll hear how subscription products like Create offer a consistent revenue stream and how meta can be a scalable customer acquisition channel. We emphasize the significance of LTV (Lifetime Value) and first-order profitability as critical metrics for assessing subscription-based businesses.
Sept. 15, 2023

The State of Emerging CPG Food Brands in Today's Market

This time – we're learning about the state of food CPG in today's market from both the operator and investor perspective. We're excited for our incredible lineup – Kristy Lewis, Founder/CEO of Quinn Cessna Mac, Principal Amberstone Will Nitze, Founder/CEO of IQBAR Erica Bethe Levin, Founder/CEO of Globowl
Sept. 7, 2023

Jonathan Elbaz (bäz) - Commercializing the Gumline Cleaner, Innovating in Dental Health, and Why His First Distribution Channel Didn't Work

Our guest today is Jonathan Elbaz, founder of bäz. Bäz produces the Gumline Cleaner that targets your gums to keep them clean & healthy. We discuss how he decided to start Baz, prototyping / finding the right manufacturers, why his initial sales channel didn’t work, DTC and getting into Erewhon and more. This show is produced by Manufactured. Manufactured is an online platform that helps brands manufacture, finance, and distribute inventory across 20 industries and 25 countries. If you’re inter...
Aug. 31, 2023

Webinar: How to Invest & Build Beauty & Personal Care Brands

Our panelists today are: Sarah Woelfel - Co-Founder & Partner at Cult Capital. Cult Capital discovers, funds and helps scale emerging cult consumer brands. Some of their portfolio includes Ming Zhao is the co-founder and CEO of PROVEN Skincare. Proven is the smart skincare company helping people discover the power of personalized skincare. Lisa Guerrera is the Co-Founder & CEO, EXPERIMENT. Experiment is the Gen Z skincare brand redefining what it means to be a science-backed beauty brand for ...
Aug. 23, 2023

How They Partner with Independent Wineries to Create a Multi-Million Dollar Canned Wine Business with Kendra Kawala and Zoe Victor from Maker Wine

Our guests today are Kendra Kawala and Zoe Victor, co-founders of Maker Wine. Maker is the highest rated canned wine. We prioritize minimal intervention, vintage and vineyard-designate wines. We discuss how they partner with wine makers, choosing the right flavor profile, how and why they went all in on DTC and their experience scaling through that channel, how they think about capacity and how many cans to produce and much more. re:COGs is brought to you by Manufactured. Manufactured is an onl...
Aug. 17, 2023

How He's Building a Functional Mushroom Business with Parker Olson from Forij

Our guest today is Parker Olson, Founder & CEO of Forij. Forij produces delicious, low sugar granola that combines functional mushrooms, healthy & clean ingredients for improved energy, mood, and sleep and meal bars. We discuss when he was introduced to mushrooms, going around the country in the bus, finding the right manufacturer, how he got into retail stores, and the distribution opportunity in China.
Aug. 10, 2023

Nut-Based Cooking Oils: Unearthing the Potential with Tommy Tickenoff, Co-Founder of Fresh Vintage Farms

Our guest today is Tommy Tickenoff, Co-founder of Fresh Vintage Farms. Fresh Vintage Farms is an agricultural food products company that makes Premium Cold Pressed Artisan Oils from locally sourced Tree Nuts, all grown in the Central Valley of California. Their products include walnut oils and almond oils that could be used on salads, Baking, Marinades and cooking and more. We discuss his career working in commodities, why he and his family decided to start a brand focusing on these products, wh...
Aug. 2, 2023

Matt Gornstein (Harry's) - Why They Spent $100m on a Factory, When to Vertically Integrate vs. Contract Manufacture, How to Incubate Brands From An Ops Perspective

Thank you Kiva Dickinson for the intro to Matt Gornstein, Senior Director of Global Supply Chain at Harry’s. Harry’s Harry's is an American company that manufactures and sells shaving equipment and men's personal care products via online and retail channels. We discuss Harry’s from an operations perspective - why they vertically integrated their manufacturing early in their trajectory, what products they produce vs. contract manufacturer out, which raw materials are commodities vs. non-commoditi...
July 24, 2023

Jody Polishchuk (Sundays) - How Magic Spoon Inspired Him To Found Sundays, Finding The Right Product Formulation and What Owning Your Supply Chain Means

Our guest today is Jody Polishchuk, CEO of Sundays. Sundays is re-inventing the Oreo, finally. Zero Sugar and 1g Net Carbs. We discuss his aha moment that led to starting Sundays, what owning your entire supply chain actually means, why they are purely focused on DTC, and much more. This show is brought to you by Manufactured. Manufactured is an online platform that helps brands manufacture, finance, and distribute inventory across 20 industries and 25 countries. If you’re interested in learnin...
July 17, 2023

Jimmy Semrick (Brella) - Early Product Pivots, How Brella is Becoming the Sauce for Drinks, and Where Brella Positions itself in Liquor Stores

Our guest today is Jimmy Semrick, founder & CEO of Brella. Brella makes cocktail drops that turn seltzers (Hard or NA) into balanced and complex adult beverages. We discuss how he thought of the opportunity with Brella, how he quickly pivoted early on, his approach to formulation and sourcing each ingredient, and much much more.
July 10, 2023

Alex Duong (Fair & Square) - Why He Started A Brand In The Cracker Space, What "Clean & Inclusive" Ingredients Really Means, and Approach To Sales Channels

Our guest today is Alex Duong, Founder and CEO of Fair & Square. Fair & Square makes delicious crackers that are gut friendly, gluten free, grain free and nut free. I can’t tell you how delicious they are. I met Alex at an event a couple of weeks ago and might have eaten all of his samples he was offering. Alex comes from a heavy CPG ops background, previously as Head of Procurement at Thrive Market. We discuss how he’s building Fair & Square, why he picked the cracker space, how he thinks about...
July 6, 2023

Jacob Zuppke (Whisker) - How They Release New Versions of the Litter Robot, Leveraging Waitlists, and Why They Went Back on Amazon

Our guest today is Jacob Zuppke, CEO of Whisker. Whisker is the maker of Litter-Robot, the highest-rated, self-cleaning litter box for cats. This episode was recorded live at the Retail Innovation Conference and Exhibit in Chicago – thank you for letting us use your studio. This is brought to you by Manufactured. Manufactured is an online platform that helps brands manufacture, finance, and distribute inventory across 20 industries and 25 countries. Visit Manufactured.com for learn more.
June 26, 2023

Hugh Thomas (Top of the Mornin and Ugly Drinks) - How The Price Of Aluminum Changed Ugly's Trajectory and What It's Like Building a Brand with a Creator

Our guest today is Hugh Thomas, Co-Founder and former CEO of Ugly Drinks. Ugly Drinks was a sparkling water brand that had great tasting flavors. He is now the the CEO of Youtuber Jack Septic Eye’s coffee brand Top of the Mornin. We discuss how he scaled and grew Ugly over a few years, what impacted his margins during the pandemic and ultimately led it to it shutting down and how he’s building Top of the Mornin.
June 22, 2023

Webinar - How to Scale Your Consumer Brand: Manufacture, Fulfill and Expand Globally with Pranay Srinivasan, David Field and David Miller

If you’ve ever asked: What are the advantages of using a 3PL? How do I sell products in another market that’s cost effective? Should I manufacture domestically or overseas? We think you’ll find this webinar useful. If you are looking for fulfillment and warehousing help – we recommend chatting with our friends at Extensiv. Extensiv is a visionary technology leader focused on creating the future of omnichannel fulfillment. If you’re looking to expand your business internationally, but not s...
June 12, 2023

Michelle Razavi and Nikki Elliott (ELAVI) - How They Evolved From Bars to Nutbutters, Evaluating New Retail Channels From a Product Standpoint, and How They Found The Right 3PL

Our guests today are Michelle Razavi and Nikki Elliott, Co-Founders of Elavi. Elavi makes superfood snacks with their nutbutters and bars We discuss why they started with creating a nutrition bar but quickly found opportunity in nutbutters, their approach to building out their supply chain and relationship between each SKU, and how they evaluate new retail channels from a product standpoint. This show is brought to you by Manufactured is an online platform that helps brafnds manufacture, financ...
June 5, 2023

Katina Mountanos (Kosterina) - Olive Oil's Inventory Cycle, What Was Missing in Product Quality, and When Was It The Right Time to Head Inot Retail

Our guest today is Katina Mountanos, Founder & CEO of Kosterina. Kosterina is a wellness brand centered around high-antioxidant extra virgin olive oil and the Mediterranean lifestyle. We discuss why start an olive oil business, the challenges and opportunities when only sourcing and producing in Greece, how she thinks about partnerships, new sales channels and more. Enter RECOGS for 15% off at https://www.kosterina.com/
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June 3, 2023

Debt & Equity: How To Finance Your Consumer Brand with Cessna Mac, Keith Kohler, and Jonathan Maroko

This is the replay of our webinar on May 31st about when to use debt and equity for your business. Here are our panelists – Cessna Mac is a Principal at Amberstone. Amberstone is a venture capital and private equity firm that backs ambitious entrepreneurs scaling brand-first consumer product companies into nationally distributed category leaders. Some of their investments include Honey Mama’s, Partake Brewing, Mush and June Shine. Keith Kohler is the President of K2 Group and advises consumer...
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May 22, 2023

Justin Seidenfeld (Doris Dev + Canopy) - Why Focus on Durable Produces, How To Find The Right Manufacturers, and How Much Inventory Do You Produce

Our guest today is Justin Seidenfeld, who is the co-founder and CEO of Doris Dev and Canopy. Doris Dev is a full suite product development agency based in NYC with a dedicated engineering and manufacturing team in Hong Kong. Canopy is a consumer brand, and are making beauty & wellness routines effortless for the whole family starting with their humidifier. We discuss how to find and partner with the right manufacturers and what he learned spending a few years in Hong Kong and China, his approach...
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May 15, 2023

Jay Velasco (Sunday) - How He Built Out The Operations Of A Lawn & Garden Company From Scratch

today we have Jay Velasco, Senior Vice President of Operations at Sunday. Sunday is a Boulder-based startup that’s reinventing the lawn and garden space. We focus this conversation on what’s it like building the operations out at an early-stage company, some of the product, shipping issues they had to experience and balancing operations and marketing.
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May 8, 2023

Jesse Koltes (LonoLife) - What Marketers Need to Understand About Operations & Inventory, How to Evaluate How Much Product to Produce, and Why Build a Bone Broth Company

Today we have Jesse Koltes, CEO of LonoLife. LonoLife produces truly nutritious, delicious grass fed bone broth, flavored and unflavored collagen, and protein coffee that was designed for life on-the-go. We discuss why he decided to start a bone broth company, approach to sourcing and testing products and how he thought about form factor, how much product to order at a time and managing storage fees, what marketers need to understand about operations.
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May 5, 2023

Cody Berenson (Siddhi Capital) - How To Scale Your Inventory While You're Scaling Your Brand

Our guest today is Cody Berenson, who is VP of Operations and Services at Siddhi Capital. Siddhi Capital is an operationally-focused food and beverage growth equity firm. Some of the companies they work with and invested in are Mid-Day Squares, Mud/Wtr, Magic Spoon, Immi. We discussed: How companies navigated through the global supply chain crisis Managing inventory for the DTC channel vs. retail channels What “optimizing” your supply chain actually means What marketers should understand ab...
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April 24, 2023

Greg Brown (DUDE Products) - Scaling Operations at RXBar vs. DUDE, How Much Inventory To Keep On Hand, and When To Invest In An ERP System

Thank you Sean Riley for the intro to our guest today Greg Brown, VP of Operations at DUDE Products. A company that is revolutionizing the toilet paper aisle with their wipes. He also was an early hire on the operations team at RXBar, one of the fastest growing nutrition bar brand. We discuss his experiences working at both RXBar & DUDE, how their operations were different, some of the challenges, opportunities how each company thinks about introducing new SKUs and products vs. scaling the curre...
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April 17, 2023

Greg Davidson (Lalo) - Why Being an Outsider is an Advantage, Why He Started a Baby Brand Before He Was A Dad, and How He Planned For New Products From The Beginning

Our guest today is Greg Davidson, CEO of Lalo. Lalo makes baby and toddler products you'll be proud to own starting with the 3-in-1 high chair, booster and play chair combo. We discuss why Greg started a baby brand when he wasn’t a dad at that point, what makes the baby category unique from a sales channel perspective, how he thinks about growth, managing cash, and which product categories Lalo should enter. Without further ado, here’s Greg.